Reese Witherspoon: In Bloom with Avon

Reese Witherspoon and Avon celebrate the launch of her new fragrance In Bloom by Reese Witherspoon in Times Square on Wednesday (October 28) in New York City.

The 33-year-old actress told People, “I just wanted a scent memory of my childhood in Tennessee growing up. A lot of it is white flowers and gardenias and things that I grew up in the backyard loving. Things that I smelled on my mother and my grandmother that really inspired a feeling of being back home.”

FYI: Reese is wearing a gorgeous L’Wren Scott dress from the Spring 2010 collection. Check out the same dress on the runway at Style.com!