Beyonce Launches Her First Fragrance

Beyonce attends her first Fragrance Launch After Party for Beyonce Heat at Catch the Fever at 15 Union Square West on Tuesday (February 2) in New York City.

The 28-year-old entertainer’s fragrance is priced between $39-$59 and will be sold in department and specialty stores. “I wanted it to be original and I didn’t want it to be like all the other celebrity brands,” she told Stylelist. “It’s been two years in the making. Every little detail is very personal, so I’m extremely proud.”

FYI: Beyonce‘s shoes are black pleated peep-toes by Casadei. Dress from Marc Bouwer!

10+ pictures inside of Beyonce launching Beyonce Heat…