Jessica Simpson Jeanswear Sneak Peek!

Jessica Simpson shows Just Jared a sneak peek of her new Jessica Simpson Jeanswear fashion line at one of her NYC showrooms on Tuesday (June 22).

The 29-year-old entertainer wore a vintage New Kids On The Block t-shirt from What Goes Around Comes Around. “It was the very first concert I went to!” she laughed. “They were my life.”

For the event, Jessica created an entire JustJared.com-themed closet, with screencaps of the site all over the doors. Loved the extra special touch!

Jessica‘s brand empire has reportedly made $500 million from all of their shoes, handbags, swimwear, lingerie, outerwear, and even luggage. It’s a Jessica Simpson world, we’re just dressing in it!

20+ pictures inside of Jessica Simpson Jeanswear sneak peek…