Ke$ha: Casio's New Brand Ambassador!

Ke$ha arrives at LaGuardia Airport in New York City on Sunday (August 1) with her mom Pebe.

The 23-year-old “TiK ToK” singer just returned from a concert in Miami, where she also stopped by Y100 radio station.

Later today (August 2), Ke$ha will be performing at the Manhattan Center to introduce herself as one of the new brand ambassadors for Casio. She will also will design two watches — the first of which will hit stores next summer.

K$ will be the new face of Casio’s Baby-G women’s watches while Bryan Greenberg of HBO’s How to Make It in America will represent Casio’s new men’s line, Edifice Black Label. Ad campaigns for both will launch this fall!