James Franco: 'Palo Alto' Book Launch

James Franco attends the launch of his book Palo Alto at the appropriately named James Hotel in New York on Thursday (October 14).

The 32-year-old actor-turned-writer and guests such as Terry Richardson and Helena Christensen sipped champagne poured by Krug at the event hosted by Interview Magazine.

Last weekend, James attended the premiere of his upcoming drama 127 Hours at the Hamptons Film Festival. He is currently garnering great Oscar buzz for the flick!