Gwyneth Paltrow: Coach's New Brand Ambassador!

Gwyneth Paltrow will serve as Coach‘s brand ambassador for its upcoming international campaign, marking the company’s 70th anniversary!

“I grew up in New York City and I’ve always thought of Coach as the quintessential New York brand. I’ll never forget getting my first Coach bag,” the 38-year-old actress said (via WWD).

The ads, shot be Peter Lindbergh on a Manhattan rooftop, will be featured in Asia and Europe, including France, Spain, the U.K., Portugal, and China.

Gwyneth is “a natural choice. She embodies the spirit, energy, and elegance of the Coach brand,” said the company’s president and executive creative director, Reed Krakoff.