DONDA: Kanye West's New Design Company

Kanye West has launched a new design company called DONDA!

“DONDA is a design company which will galvanize amazing thinkers and put them in a creative space to bounce there dreams and ideas,” the 34-year-old rapper tweeted. “I am assembling a team of architects, graphic designers, directors musicians, producers, AnRs, writers, publicist, social media experts, app guys, managers, car designers, clothing designers, DJs, video game designers, publishers, tech guys, lawyers, bankers, nutritionist, doctors, scientist, teachers.”

Kanye continued, “DONDA will be comprised of over 22 divisions with a goal to make products and experiences that people want and can afford… I want to put creatives in a room together with like minds that are all waaaay doper than me. We want to help simplify and aesthetically improve everything we see hear, touch, taste and feel. …To dream of, create, advertise and produce products driven equally by emotional want and utilitarian need.. To marry our wants and needs.”

“We need as many amazing powerful smart talented wealthy people to be involved,” Kanye added. “Come get on board… don’t just sit there… reach out. We can collectively effect the world trough design. We need to pick up where Steve Jobs left off. We need to take what Michael Jackson felt and [Steve] McQueen and Steve Jobs and we need make things better…”

Kanye also confessed, “I know this is not a very rapper thing to say but I haven’t bought a new car or piece of jewelry in about 2 years… I invest every dime back into creativity… hiring amazing creatives paying for flights, offices … etc… My area of expertise is in music, my passion is in music design film and products… my strength is connectivity… If anyone would like to reach out email us at [email protected]!”

WHAT DO YOU THINK about Kanye’s new design company DONDA?