Glen Powell & Sydney Sweeney Reveal They Leaned Into Romance & Affair Rumors to Market 'Anyone But You'

Glen Powell and Sydney Sweeney are opening up about Anyone But You, and the marketing strategy for the rom-com.

In the film, which grossed over $200 million worldwide at the box office since debuting in theaters in January, after an amazing first date, Bea and Ben’s fiery attraction turns ice-cold–until they find themselves unexpectedly reunited at a wedding in Australia. So they do what any two mature adults would do: pretend to be a couple.

Now, the co-stars are opening up about the rumors of them having an affair leading up to the premiere.

Keep reading to find out more…

“The two things that you have to sell a rom-com are fun and chemistry,” Glen said in an interview with The New York Times.

“Sydney and I have a ton of fun together, and we have a ton of effortless chemistry. That’s people wanting what’s on the screen off the screen, and sometimes you just have to lean into it a bit — and it worked wonderfully. Sydney is very smart.”

Sydney served as an executive producer through her Fifty-Fifty Films company and was deeply involved in the marketing strategy.

“I was on every call. I was in text group chats. I was probably keeping everybody over at Sony marketing and distribution awake at night because I couldn’t stop with ideas,” she said.

“I wanted to make sure that we were actively having a conversation with the audience as we were promoting this film, because at the end of the day, they’re the ones who created the entire narrative.”

Sydney Sweeney also responded to reports that she’ll be co-starring in a movie with a controversial actor.